Case: Nyenrode New Business School
Newsroom content boosts website traffic of Nyenrode New Business School.
- Newsroom content secures visitors based on relevant content instead of paid clicks thru Adwords campaign.
- Website traffic: performance has increased drastically whilst costs have decreased.
- Nyenrode New Business School makes use of PressPage's online and social media newsroom technology.
Nyenrode New Business School decided to expand its static website with a social media newsroom in May 2011. They opted for PressPage's technology.
Below is a short case description as released by Nyenrode New Business School today.
The Adwords campaign was discontinued in July. Consequentially, from that moment we noted a downward trend in the amount of visitors to our website. This gave insight to the fact that the high number of website visitors per month mainly came from paid advertising. Furthermore, it can be concluded these visitors were not loyal enough to ensure "steady" returning visits.
Returning trafficThe PressPage newsroom was launched in May. From this moment on we see an increase in the number of visitors based on relevant content (not "paid bait" but "news") versus the paid Adwords campaigns of recent years. The statistics also show that the percentage of returning visitors is high, which was precisely the intent of the newsroom: offer influencers a place where they can find everything they need.
Cost reduction
While the performance substantially improved, the monthly costs have decreased by 7%. This reduction is inclusive of monthly external (PR) advice.
We have gained greater and better (content) interaction with the visitor at lower monthly costs.
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PressPage offers an online solution to PR agencies by providing a professional social media release and newsroom platform that can be easily branded and seamlessly integrated into the websites of an agency's clients. The platform gives PR agencies the opportunity to create, manage and track rich multi-media (press)messages with direct integration to and from social media platforms.
This turn-key technology enables PR agencies to efficiently and effectively capitalize on the strong demand from businesses in the field of online PR, whilst dramatically reducing costs.
PressPage supplies its technology to leading PR agencies worldwide. For the UK, PressPage is a CIPR partner.
Nyenrode is the only private university in the Netherlands. In 1946, captains of industry from leading Dutch corporations as KLM, Shell, Unilever, Philips and Akzo, took the initiative to start an institute where an action-inclined, internationally focused generation of new business leaders would be educated. Nyenrode’s ambition is to deepen the knowledge of our internationally oriented, carefully selected students towards sustainable leaders, robust accountants and agile and creative entrepreneurs. For business, by business has been our motto from the day our institute was established. It still defines the university and assures that practical relevance is of main importance to our faculty.
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