PressPage Partners with the CIPR
PressPage teams up with the UK's leading advocate for the PR profession to deliver social media newsroom technology.
With the ever increasing importance of digital and social in the communication of organisations, the CIPR has launched its very own social media newsroom. For this they use PressPage's off-the-shelf digital and social newsroom technology. PressPage will additionally offer discounts on its technology to CIPR members.
- PressPage supplies social media newsroom technology to the CIPR.
- CIPR members have access to PresPage's newsroom technology with attractive discount.
- For the UK, PressPage will remain primarily focused on it's agency strategy.
Public relations is shifting gears rapidly. As a result, the slogan, logo, and press release have already given way to the 'brand message', 'brand identity', and the 'social media release'.
However, with the strong influence of social media in the PR profession, it is clear that the PR industry not only needed to overhaul some traditional jargon, it really needed to rethink the criteria that define it. Not only knowledge of digital and social become a key factor, but also an understanding of the technology of modern communication platforms.
For the CIPR this means leading by example. Most online newsrooms provide press releases, photographs, logos, audio, video, contact information, etcetera in a very static and SEO unfriendly manner. However, more often than not, organisations want to include their presence on various social media channels into their online newsrooms.
The CIPR has implemented a social newsroom into their existing website using PressPage's technology.
For CIPR members, PressPage will provide their social media release and newsroom technology with a considerable discount. For more information contact PressPage's UK Country Manager, Mr Roel Cozijnsen.
PressPage focuses its strategy on PR agencies - believing that the brands with strong social media ambitions will be best served by the joint value proposition of a PR agency's Strategy, Content, and Organisation combined with PressPage's Technology.
In the media
PressPage offers an online solution to PR agencies by providing a professional social media release and newsroom platform that can be easily branded and seamlessly integrated into the websites of an agency's clients. The platform gives PR agencies the opportunity to create, manage and track rich multi-media (press)messages with direct integration to and from social media platforms.
This turn-key technology enables PR agencies to efficiently and effectively capitalize on the strong demand from businesses in the field of online PR, whilst dramatically reducing costs.
PressPage supplies its technology to o small, medium, and large PR agencies worldwide. In the UK, PressPage is a partner and preferred supplier of the CIPR (Chartered Institute of Public Relations).