Articles tagged with 'Blog' | PressPage

Online Newsroom | PressPage (Blog)

2020
June
30,
2020
| 09:00 AM America/Chicago
The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Even if we don’t work for the praise in itself (ultimately we just want PR teams to achieve their goals, whichever they m...
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May
19,
2020
| 11:11 AM America/Chicago
Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. In fact, research about perceptions of digital penetration conducted by McKinsey u...
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April
16,
2020
| 12:26 PM America/Chicago
We won’t try to tell you how challenging things might be right now for everybody. You know. We know – and hope you and your loved ones are safe and healthy at home. Since nobody can say with complete certainty how long this will last, people, institu...
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March
05,
2020
| 04:41 PM America/Chicago
At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. They have ...
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February
10,
2020
| 04:48 PM America/Chicago
According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out...
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2019
August
22,
2019
| 09:17 AM America/Chicago
When you have a message to communicate, crafting a great story is just the first step. So many of us spend far too much time struggling with complicated mailing programs, or switching between multiple tools. Here at PressPage, we believe in making co...
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August
20,
2019
| 02:39 PM America/Chicago
It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. When you want to earn coverage and get people talking, understanding how and where to enga...
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June
11,
2019
| 04:45 PM America/Chicago
We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor wo...
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June
04,
2019
| 01:29 PM America/Chicago
If the old saying, “any press is good press,” is true, getting a business’s name in the news, no matter how it’s done, is key to its success. Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the k...
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April
24,
2019
| 02:16 PM America/Chicago
From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and bran...
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April
15,
2019
| 02:12 PM America/Chicago
You’ve heard of SEO. You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Well, now is the time to embrace and engage with Search Engine Optimization: it is no longer a ni...
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April
11,
2019
| 05:41 PM America/Chicago
Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engagin...
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April
01,
2019
| 05:05 PM America/Chicago
PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your effo...
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February
28,
2019
| 11:05 AM America/Chicago
The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world, ...
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February
11,
2019
| 11:09 AM America/Chicago
If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more importan...
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February
01,
2019
| 09:50 AM America/Chicago
It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach an...
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2018
November
27,
2018
| 01:48 PM America/Chicago
Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. We’re excited to announce the latest update to our platform - the Media Database. ...
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November
20,
2018
| 11:22 PM America/Chicago
  Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a d...
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September
13,
2018
| 10:09 PM America/Chicago
How media research works and why it will improve the quality of your media coverage.​ ...
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September
06,
2018
| 07:25 AM America/Chicago
Struggling to define success or create new goals? Check out this list of the top five KPIs for PR pros and start redefining what great PR looks like today. ...
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August
24,
2018
| 01:08 AM America/Chicago
Most companies today provide website visitors with a downloadable media or press kit. We explain what a media kit is how you can build a media kit journalists will love. ...
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August
12,
2018
| 03:00 PM America/Chicago
PR professionals are required to solve unique problems every day. We gathered our list of the biggest challenges in PR. What are yours? ...
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August
07,
2018
| 11:12 AM America/Chicago
Creative brand storytelling has become a significant part of public relations in recent years. We share the essentials of building your brand story. ...
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July
25,
2018
| 02:33 PM America/Chicago
Editors are overwhelmed with press releases on a daily basis. This is how you make yours stand out. ...
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June
19,
2018
| 09:25 AM America/Chicago
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Learn about the 7 essentials here. ...
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June
05,
2018
| 07:00 AM America/Chicago
A successful modern-day press release is not something that is written up on the fly. Editors get overflowed with press releases on a daily basis. Why would yours stand out? ...
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May
25,
2018
| 11:51 AM America/Chicago
For complex B2B sales processes, a good communications plan is key. In essence, a lot of knowledge sharing and education goes into making most B2B deals happen. But is this not marketing's job? Yes… But if you want your content to have more of an imp...
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May
02,
2018
| 05:09 PM America/Chicago
GDP what? GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Ne...
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April
24,
2018
| 01:50 PM America/Chicago
Within PR nobody stands still. It is an industry where people are always on the lookout for interesting new stories to cover, and then whether their story is being covered by the press. The dynamic nature of PR ensures that all professionals have sev...
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April
20,
2018
| 11:40 AM America/Chicago
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion. ...
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