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                    <title><![CDATA[Online Newsroom | Presspage]]></title>
                    <link>https://news.presspage.com/</link>
                    <description>Empowering your message</description>
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                    <pubDate>Tue, 12 May 2026 16:17:24 +0200</pubDate>
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                        <title><![CDATA[Online Newsroom | Presspage]]></title>
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                        <title>Cleaner workspace, smarter search: Presspage updates April-May</title>
                        <link>https://news.presspage.com/cleaner-workspace-smarter-search-presspage-updates-april-may/</link>
                        <guid>https://news.presspage.com/cleaner-workspace-smarter-search-presspage-updates-april-may/</guid><pp:caseid>744616</pp:caseid><description><![CDATA[<p>Working efficiently in a content platform means more than just having the right features. It means the interface stays out of your way. This round of Presspage updates focuses on exactly that: reducing friction in the Manager, making the Newsroom easier to navigate for visitors, tightening up asset permissions, and improving how Presspage articles are understood and surfaced by search engines and AI tools.</p><h3>All updates:</h3><ul><li data-list-item-id="eb136af370eecb28eeaa3ec8e1094beb2"><p dir="ltr"><span>More workspace in the Manager with a collapsible sidebar</span></p></li><li data-list-item-id="ef963068303e6ad4adad8c88163e46a16"><p dir="ltr"><span>Sticky toolbar in the Media Library for easier asset downloads</span></p></li><li data-list-item-id="ebaef9b266a59723abf17a88de278371a"><p dir="ltr"><span>Structured data added to improve article indexing and GEO visibility</span></p></li><li data-list-item-id="eef5fc19d7633db99c13435ed9d79945b"><p dir="ltr"><span>What's coming next: Presspage's strategic direction</span></p></li></ul><img src="https://content.presspage.com/uploads/63/87433435-8065-4774-9ed9-3bc3b9b067aa/1920_screenshot2026-05-11at15.41.59.png?10000"><h2><span>More workspace in the Manager with a collapsible sidebar</span></h2><p><span>When you're writing or reviewing content, the last thing you want is a navigation panel eating into your screen space. The left sidebar in the Presspage Manager can now be collapsed, giving you a wider, cleaner working area when you need it. Its state is also persisted across pages, so it stays collapsed or open, however you left it.</span></p><p dir="ltr"><span>It's a small change with a noticeable impact. Less visual noise, more room to focus, and a layout that feels more in line with modern content tools. If you work across multiple articles or sections in a single session, you'll feel the difference quickly.</span></p><h2><span>Sticky toolbar in the Media Library for easier asset downloads</span></h2><img src="https://content.presspage.com/uploads/63/9a801435-3713-423a-be5d-83546c508782/1920_screenshot2026-05-11at15.53.56.png?10000"><p><span>Downloading assets from the Media Library sounds straightforward, until the list gets long. Previously, the top filter bar and sidebar on the Media Library were only visible at the top of the page. Once visitors scrolled down to browse or load more content, they had to scroll all the way back up just to confirm their selection or hit download. On mobile, this was particularly frustrating.</span></p><p dir="ltr"><span>The filter bar and sidebar on the page now stay visible as visitors scroll. Select what you need and download it. No scrolling back. </span>This update applies to Newsrooms running on Presspage's modern design foundation.<span> If you're are interested in having the sticky navigation enabled on the Media Library, reach out to </span><a href="mailto:support@presspage.com" target="_blank"><span>support@presspage.com</span></a><span>.</span></p><h2><span>Structured data added to improve article indexing and GEO visibility</span></h2><p dir="ltr"><span>Getting a press release or news article published is only part of the job. Whether it gets picked up by search engines, or understood correctly by AI tools that summarise and surface news, depends partly on how well the page is structured beneath the surface.</span></p><p>We've made further improvements to the structured data based on <a href="http://schema.org" target="_blank"><span>schema.org</span></a> to all news articles<span>. This gives search engines and AI agents richer context about each article: the account and what language it's in, whether it's freely accessible, what topics it covers, and which organisation published it. Authors and publishers can now also have a canonical domain set at the Newsroom level, which strengthens how they're identified across the web. In practice, this means Presspage articles are better positioned to appear in AI-generated summaries, news carousels, and search results. No extra work required from your team.</span></p><h2><span>What's coming next: Presspage's strategic direction</span></h2><img src="https://content.presspage.com/uploads/63/5912b66f-ae3c-429a-977f-7c52e6adfde5/1920_copyofmasterdeck_presspageinternalpresentations.jpg?10000"><p dir="ltr"><span>The updates above are part of the day-to-day work, but there's a bigger picture taking shape. Presspage's product and development team has been working on a longer-term direction for the platform, with a focus on how corporate storytelling is evolving in the age of AI.</span></p><p dir="ltr"><span>For a first look at where Presspage is heading, watch the video: </span><a href="https://5106541.fs1.hubspotusercontent-na1.net/hubfs/5106541/presspage-strategic-direction-the-future-of-corporate-storytelling-with-ai.mp4" target="_blank"><span>Presspage Strategic Direction: The Future of Corporate Storytelling with AI</span></a><span>. We'll be sharing more detail on what this means for the Manager and for your newsroom in the coming weeks.</span></p>]]></description><category><![CDATA[Product,News]]></category>
            <pubDate>Tue, 12 May 2026 03:36:10 -0500</pubDate>
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                        <title>More control over permissions and better multi-newsroom publishing</title>
                        <link>https://news.presspage.com/more-control-over-permissions-and-better-multi-newsroom-publishing/</link>
                        <guid>https://news.presspage.com/more-control-over-permissions-and-better-multi-newsroom-publishing/</guid><pp:caseid>739786</pp:caseid><description><![CDATA[<p dir="ltr"><span>As organizations grow, managing who can access what and how content is handled across teams and markets becomes increasingly complex. This release introduces targeted updates to the </span><a href="https://presspage.com/" target="_blank">Presspage</a><span> platform that give communications teams more precise control over permissions and improve how content is managed across multiple newsrooms and languages.</span></p><p><strong>All updates</strong></p><ul><li data-list-item-id="e5ce12617b7f8210a89c2b77d60214dc5"><a href="https://news.presspage.com/more-control-over-permissions-and-better-multi-newsroom-publishing#More control over who can access key publishing actions">More control over who can access key publishing actions</a></li><li data-list-item-id="ebd79d9a19900b307730547870aef8fbc"><a href="https://news.presspage.com/more-control-over-permissions-and-better-multi-newsroom-publishing#More flexibility when working with multi-published assets">More flexibility when working with multi-published assets</a></li></ul><h4><span id="More control over who can access key publishing actions">More control over who can access key publishing actions</span></h4><img src="https://content.presspage.com/uploads/63/a544c568-ac94-40f0-93a7-93677685ed02/1920_screenshot2026-03-19at15.58.23.png?10000"><p dir="ltr"><span>As more people get involved in publishing and managing content, user permissions often become difficult to track and easy to misconfigure across roles. With Presspage's </span><a href="https://help.presspage.com/hc/en-us/articles/360003422272-User-Roles-and-Permissions#h_01JV6YP4GPTB0H633QGH9FWPXZ" target="_blank"><span>Granular Rights Management</span></a><span>, new permission toggles have been added at the user role level.</span></p><p dir="ltr"><span>These new toggles give you more precise control over specific actions, including exporting Newsroom statistics, managing Newsroom Publish options, accessing General Account settings, managing Pages Publish options, adjusting Page settings, and Creating blank Email campaigns. Instead of relying on broad roles, you can now define access at a much more granular level, reducing the risk of unintended changes while keeping workflows efficient.</span></p><h4><span id="More flexibility when working with multi-published assets">More flexibility when working with multi-published assets</span></h4><p dir="ltr"><span>Publishing content across multiple newsrooms often means repeating work and losing flexibility in how assets are handled locally. With </span><a href="https://help.presspage.com/hc/en-us/articles/360024338012-Push-a-Page-to-other-Newsrooms" target="_blank"><span>Multi Publish</span></a><span>, metadata from multimedia assets such as images, documents, and videos is now copied across all targeted accounts and languages when content is multi-published.</span></p><p dir="ltr"><span>This update means that copied assets can be managed more independently in the Presspage platform within each newsroom or language version. You can edit, move, or remove assets per account, while keeping a consistent starting point across versions. For global organizations working with multiple regional newsrooms, this reduces duplication and makes it easier to maintain consistency while still allowing local adjustments.</span></p><p dir="ltr">&nbsp;</p><p dir="ltr"><span>We’ll continue to refine these workflows so teams can manage content more efficiently as they scale across markets and teams.</span></p>]]></description><category><![CDATA[Product]]></category>
            <pubDate>Mon, 23 Mar 2026 09:20:10 -0500</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/63/a544c568-ac94-40f0-93a7-93677685ed02/screenshot2026-03-19at15.58.23.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Granular user rights]]></pp:imageTitle></item><item>
                        <title>Product Updates: More control before you publish. More insight after you launch.</title>
                        <link>https://news.presspage.com/product-updates-more-control-before-you-publish-more-insight-after-you-launch/</link>
                        <guid>https://news.presspage.com/product-updates-more-control-before-you-publish-more-insight-after-you-launch/</guid><pp:caseid>736650</pp:caseid><description><![CDATA[<p>This release is all about giving you greater confidence at every stage of your PR workflow. From tighter control over sensitive content before it goes live to clearer insight into the results after launch, these updates help you stay in control and show impact with ease.<br><br>Here’s what’s new.</p><p><strong>All updates:&nbsp;</strong></p><ul><li data-list-item-id="e109c7088fda177a54118812bfe39db6f"><a href="https://news.presspage.com/product-updates-more-control-before-you-publish-more-insight-after-you-launch#See the real impact behind your PR">Presspage Discover Beta</a></li><li data-list-item-id="ee78c8c4fcccfca8a0ff0f09a60a15714"><a href="https://news.presspage.com/product-updates-more-control-before-you-publish-more-insight-after-you-launch#Clear control over pre publication access">Advanced Embargo</a></li><li data-list-item-id="e6a01bce6f5fb22624272225b9ba8638b"><a href="https://news.presspage.com/product-updates-more-control-before-you-publish-more-insight-after-you-launch#See page visibility at a glance">Confidential and Restricted Pages</a></li></ul><h3><span id="See the real impact behind your PR">See the real impact behind your PR</span></h3><p dir="ltr"><span>We’re excited to introduce Presspage Discover Beta, a new way to understand the value your PR content delivers.</span></p><p dir="ltr"><span>Discover helps you spot spikes in media attention, connect earned coverage to the content and campaigns behind it, and benchmark your performance against others in your industry.</span></p><p dir="ltr"><span>With clearer insight into what works, you can report on results with confidence and focus your efforts where they make the biggest difference.</span></p><p dir="ltr"><span>Early access is available to a limited number of customers. Join the beta and help shape the future of PR insights at Presspage.</span></p><h3><span id="Clear control over pre publication access">Clear control over pre publication access</span></h3><img src="https://content.presspage.com/uploads/63/1e7de9fb-eee1-4dfa-bfef-2f4f90583ebe/1920_screenshot2026-02-16at16.18.17.png?10000"><p dir="ltr"><span>We’ve expanded our Embargo functionality to give you even more control over sensitive news before it goes public.</span></p><p dir="ltr"><span>With </span><a href="https://help.presspage.com/hc/en-us/articles/360003422292-Embargo-an-article" target="_blank"><span>Advanced Embargo</span></a><span>, you can confidently share content with selected contacts ahead of publication while restricting access for everyone else. You choose exactly who can view the article during the embargo period and can update permissions as your announcement plan evolves.</span></p><p dir="ltr"><span>This makes coordinating launches, financial updates, and other carefully timed news simpler and more secure. Your content stays protected until the moment you are ready to publish.</span></p><h3><span id="See page visibility at a glance">See page visibility at a glance</span></h3><p dir="ltr"><span>We’ve made it easier to quickly spot Confidential and Restricted pages in your newsroom.</span></p><p dir="ltr"><span>Status labels are now clearly displayed above the page title in the Page Text view and on the Publication Page, so you can instantly understand the visibility settings. When you click on the label, you are taken directly to the Page Settings, making it simple to review or adjust access.</span></p><p dir="ltr"><a href="https://help.presspage.com/hc/en-us/articles/16746203823132-Page-Settings" target="_blank"><span>Learn more</span></a></p><p dir="ltr"><span>These updates are now live in your newsroom, with Discover currently available to a limited beta group. If you are interested in joining, be sure to apply early.</span></p><p dir="ltr"><span>We look forward to seeing how you put these updates to work in your newsroom.</span></p>]]></description><category><![CDATA[Product]]></category>
            <pubDate>Fri, 20 Feb 2026 02:00:00 -0600</pubDate>
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                        <title>Product updates: Protecting sensitive content and GEO</title>
                        <link>https://news.presspage.com/product-updates-protecting-sensitive-content-and-geo/</link>
                        <guid>https://news.presspage.com/product-updates-protecting-sensitive-content-and-geo/</guid><pp:caseid>733677</pp:caseid><description><![CDATA[<p dir="ltr"><span>Q4 2025 was all about sharpening the edges of everyday work in Presspage. We focused on the moments where teams need clarity, confidence, and control, whether that means handling sensitive information, responding quickly to media, or keeping complex publishing setups easy to manage.</span></p><p dir="ltr"><span>These updates are not flashy for the sake of it. They are practical improvements shaped by real workflows and real pressure points. Below is a tour of what we released in Q4 and why it makes a difference.</span></p><p><strong>All updates:</strong></p><ul><li data-list-item-id="edc1b90df8e05acdb318226c8deb846c5"><a href="https://news.presspage.com/product-updates-protecting-sensitive-content-and-geo/preview/2b6b91779e4b68bc61c1282f3024a21b78f99403#:~:text=Search%20API%20filtering-,Preventing,-sensitive%20content%20from"><span>Preventing sensitive content from going live too soon</span></a></li><li data-list-item-id="e1c971d8fe45a9388fcffbfe39bd918bc"><a href="https://news.presspage.com/product-updates-q4-2025/preview/7534679c7865ff23d7d7ed0b97a1d194ad2e974c#:~:text=Prepared-,statements,-Responding%20to%20media">Prepared statements</a></li><li data-list-item-id="ed5cdcd085c84a482786f27d81d9e5649"><a href="https://news.presspage.com/product-updates-protecting-sensitive-content-and-geo/preview/2b6b91779e4b68bc61c1282f3024a21b78f99403#:~:text=volume%20picks%20up.-,Clearer,-multipublishing%20for%20Pages"><span>Clearer multipublishing for Pages</span></a></li><li data-list-item-id="ef0f1812be07cbc632cd1a54af0add218"><a href="https://news.presspage.com/product-updates-january-2026/preview/7534679c7865ff23d7d7ed0b97a1d194ad2e974c#:~:text=to%20publishing%20activity.-,Delete,-shared%20contact%20across">Delete shared contact across all accounts</a></li><li data-list-item-id="e199525870753859d609a7972ecf3f5d0"><a href="https://news.presspage.com/product-updates-january-2026/preview/7534679c7865ff23d7d7ed0b97a1d194ad2e974c#:~:text=Default%20archive-,title,-Define%20the%20Archive">Default archive title</a></li><li data-list-item-id="e7579bfafc54f57cb0be7eba64fcb2ae1"><a href="https://news.presspage.com/product-updates-q4-2025/preview/7534679c7865ff23d7d7ed0b97a1d194ad2e974c#:~:text=Personalized%20draft-,notifications,-Personalized%20draft">Personalized draft notifications</a></li><li data-list-item-id="ef89de20b3b1a44a38e892c035031b288"><a href="https://news.presspage.com/product-updates-january-2026/preview/7534679c7865ff23d7d7ed0b97a1d194ad2e974c#:~:text=respond%20more%20quickly.-,Spam,-protection%20for%20inquiries">Spam protection for inquiries</a></li><li data-list-item-id="e4f11da9e8c2ba5e0f9fea65b4b947f9b"><a href="https://news.presspage.com/product-updates-january-2026/preview/7534679c7865ff23d7d7ed0b97a1d194ad2e974c#:~:text=or%20malicious%20traffic.-,Improved,-GEO%20accuracy%20and">Improved GEO accuracy and visibility</a></li><li data-list-item-id="ef80bb014fe53f66b4388d2cc81ec3f28"><a href="https://news.presspage.com/product-updates-january-2026/preview/7534679c7865ff23d7d7ed0b97a1d194ad2e974c#:~:text=images%20for%20Wire-,content,-Imported%20articles%20from">Featured images for Wire content</a></li><li data-list-item-id="e991950f712067e7e9234921103aede39"><a href="https://news.presspage.com/product-updates-january-2026/preview/7534679c7865ff23d7d7ed0b97a1d194ad2e974c#:~:text=flexible%20Search%20API-,filtering,-The%20Search%20API">More flexible Search API filtering</a></li></ul><h4><a class="ck-anchor" id="Preventing sensitive content from going live too soon" name="Preventing sensitive content from going live too soon"><span>Preventing sensitive content from going live too soon</span></a></h4><img src="https://content.presspage.com/uploads/63/7c4ec3e7-eb29-433a-a5eb-3892ab10a2f2/1920_screenshot2026-01-07at14.20.32.png?10000"><p><span>Timing matters. Publishing too early can be just as risky as publishing too late, especially for Investor Relations content, regulated disclosures, or major announcements. Confidential Pages give you firm control over the publishing process. You can lock a page and its assets until a specific date and time, making it impossible to publish before that moment arrives. Any media uploaded to a confidential page is handled the same way and kept out of the Media Library, so sensitive materials stay protected throughout drafting, review, and approval.</span></p><h4><a class="ck-anchor" id="Prepared statements" name="Prepared statements">Prepared statements</a></h4><p dir="ltr"><span>Responding consistently to media inquiries seems simple, but over time and across colleagues, small nuances drift, leading to serious inconsistencies in media communication. </span><a href="https://help.presspage.com/hc/en-us/articles/24283551142940-Prepared-Statements-video" target="_blank"><span>Prepared statements</span></a><span> live inside Inquiries, where teams manage and respond to questions from journalists and other stakeholders. They allow you to store approved responses in a shared library and reuse them whenever the same topics resurface. Supporting images or files can be attached directly, keeping everything in one place. The result is faster replies, clearer messaging, and less repeated work when volume picks up.</span></p><h4><a class="ck-anchor" id="Clearer multipublishing for Pages" name="Clearer multipublishing for Pages"><span>Clearer multipublishing for Pages</span></a></h4><p dir="ltr"><a href="https://help.presspage.com/hc/en-us/articles/360024338012-How-to-publish-your-page-to-multiple-newsrooms" target="_blank"><span>Publishing Pages across multiple accounts</span></a><span> can save a lot of time, these new updates made that process even smoother. Drafts can be pushed exclusively to other accounts. If the language setup between two accounts does not align, a fallback language can be set so the page is still pushed. On the Pages dashboard, a visible Multipublish label shows where a page came from or where it was sent. This improves clarity and helps teams stay confident about what lives where.&nbsp;</span><br><a href="mailto:support@presspage.com" target="_blank"><span>Reach out to Support if you would like these options enabled.</span></a></p><h4><a class="ck-anchor" id="Delete shared contact across all accounts" name="Delete shared contact across all accounts">Delete shared contact across all accounts</a></h4><p dir="ltr"><span>For teams working with a shared central CRM, contact management just became simpler. You can now </span><a href="https://help.presspage.com/hc/en-us/articles/360024626531-How-to-modify-contacts-in-your-contact-overview" target="_blank"><span>delete a contact across all connected accounts in one action</span></a><span>. This helps keep data clean, consistent, and aligned everywhere it appears.</span></p><h4><a class="ck-anchor" id="Default archive title" name="Default archive title">Default archive title</a></h4><p><span>Archive pages quietly shape how visitors explore your content. With a </span><a href="https://help.presspage.com/hc/en-us/articles/16673614457628-Newsroom-settings-and-Archive-titles#h_01JSXTDAQNPG1MKZ88ZZWP6NCE" target="_blank"><span>default archive title</span></a><span>, you can define a consistent title that applies across all archive pages unless a page already has its own. You can also choose to show tags in the archive title, giving visitors a clearer sense of the topics and content types they are browsing.</span></p><h4><a class="ck-anchor" id="Personalized draft notifications" name="Personalized draft notifications">Personalized draft notifications</a></h4><img src="https://content.presspage.com/uploads/63/4141965b-889d-40f8-ad20-f51bde0e7324/1920_screenshot2026-01-07at14.55.37.png?10000"><p dir="ltr"><span>Collaboration works best when context is clear. </span><a href="https://help.presspage.com/hc/en-us/articles/360023785292-How-to-notify-other-users-of-a-created-page" target="_blank"><span>Draft review notifications</span></a><span> now automatically include the sender’s name, so reviewers immediately know who is asking and why. It is a small change that reduces friction and helps feedback move faster.</span></p><h4><a class="ck-anchor" id="Improved GEO accuracy and visibility" name="Improved GEO accuracy and visibility">Improved GEO accuracy and visibility</a></h4><p dir="ltr"><span>Behind the scenes, we improved how Presspage structures metadata for search engines and generative engines. By aligning more closely with </span><a href="https://schema.org/" target="_blank"><span>schema.org</span></a><span> best practices, we help these systems better understand content ownership, authorship, and context. Improvements to canonical URLs and author information support clearer attribution, stronger visibility, and more reliable inclusion of your content in </span><a href="https://en.wikipedia.org/wiki/Generative_engine_optimization" target="_blank"><span>generative search (GEO)</span></a><span> and AI driven discovery over time.</span></p><h4><a class="ck-anchor" id="Featured images for Wire content" name="Featured images for Wire content">Featured images for Wire content</a></h4><p dir="ltr"><span>Articles imported from the Wire now automatically use the default featured image when one is available. This means content looks complete and visually consistent the moment it is published, without extra manual steps.</span></p><h4><a class="ck-anchor" id="More flexible Search API filtering" name="More flexible Search API filtering">More flexible Search API filtering</a></h4><p dir="ltr"><span>For teams building integrations or custom views, the Search API now supports filtering results by date range. This makes it easier to retrieve exactly the content you need, whether you are creating timelines, reports, or automated feeds.</span></p><p dir="ltr"><span>As always, these updates reflect how teams use Presspage in real life. We will keep refining the platform so it stays dependable, flexible, and ready to support the work you do every day.</span></p>]]></description><category><![CDATA[Product]]></category>
            <pubDate>Mon, 19 Jan 2026 04:44:42 -0600</pubDate>
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                        <title>Learning, Growing, and Gaining More Control in Presspage</title>
                        <link>https://news.presspage.com/learning-growing-and-gaining-more-control-in-presspage/</link>
                        <guid>https://news.presspage.com/learning-growing-and-gaining-more-control-in-presspage/</guid><pp:caseid>722282</pp:caseid><description><![CDATA[<p>If there’s one thing every comms professional has in common, it’s a calendar that never seems to have enough white space. New stories break, issues flare up, and teams are constantly juggling priorities. At the same time, new colleagues join who are eager to contribute from day one.</p><p><img class="image_resized" style="aspect-ratio:500/auto;width:500px;" src="https://content.presspage.com/uploads/63/5879656f-fe31-4296-ad84-b13d3ee620a2/1920_upgraded-new-hires.png?x=1758033877374" alt="upgraded-new-hires" width="500" height="auto"></p><p>That’s exactly why we’ve been building out the <strong>Presspage Academy: </strong>to give new hires the tools to get up to speed quickly, and to give experienced pros easy ways to sharpen their skills. The goal: everyone on the team feels confident and ready to act when it matters.</p><p>The Academy now comes in three flavors:</p><ul><li><a href="https://help.presspage.com/hc/en-us/categories/8546706682780-Video-Library" target="_blank"><strong>Self-service video tutorials</strong></a> to cover the basics and get hands-on fast.</li><li><strong>In-platform product tours</strong> that point you to all the right features you need to do your work.</li><li>A brand-new <a href="https://watch.getcontrast.io/presspage?tab=upcoming" target="_blank"><strong>Webinar series</strong></a>, starting with <i>Digital PR Operations</i> (our foundational training). In the new year we’ll go deeper with advanced topics like <strong>Investor Relations</strong> and <strong>Crisis Communications</strong>.</li></ul><p>Together, these resources make it easier to empower new colleagues while giving the whole team more time for the work that really matters: crafting and delivering your story.</p><img src="https://content.presspage.com/uploads/63/1c325cab-0bd9-41ca-9d29-01a21b99a00f/1920_linkedin-certified.png?10000"><p>For those who want to show the world what they’ve mastered, we now award an official <a href="https://help.presspage.com/hc/en-us/articles/21979893675292-Presspage-Digital-PR-Operations-certificate-FAQ" target="_blank"><strong>Presspage Digital PR Operations certificate</strong></a>, which you can proudly showcase on LinkedIn.</p><p>And while the Academy is all about building skills, we’ve also made improvements inside the platform itself. These updates give your team more control, better visibility, and less time lost on repetitive tasks.</p><img src="https://content.presspage.com/uploads/63/5139a724-3b36-4d94-a327-118a895afc50/1920_recipient-stats.png?10000"><h3>Export Email Activity</h3><p>You can now export the full activity of your email recipients. Open rates, clicks, and engagement data can be pulled in one go, making reporting faster and freeing you up to focus on insights instead of spreadsheets.</p><img src="https://content.presspage.com/uploads/63/4f1c6ba0-54e0-42e1-9783-0f50e3358f20/1920_page-creation.png?10000"><h3>Granular Rights Management for Page Creation</h3><p>Admins can now decide how much freedom different user roles get when creating Pages. From article-only templates to fully custom pages, you can fine-tune where flexibility is valuable and where structure prevents mistakes.</p><h3>Improved Restricted Access to Articles</h3><p>We’ve made it easier to control access to sensitive articles by allowing you to <strong>select individual users</strong> from a list, regardless of their role. For larger organizations with many communicators, this now comes with bulk selection, a search bar, and better visibility. This makes it faster to manage access without losing oversight.</p><p>These updates reflect what matters most: helping teams learn faster, work with more precision, and keep sensitive news secure.</p><p>Got feedback or ideas? <a href="mailto:product@presspage.com?subject=Feedback%20on%20Presspage" target="_blank">We’re always listening</a>.</p>]]></description><category><![CDATA[Product,News]]></category>
            <pubDate>Tue, 16 Sep 2025 09:47:11 -0500</pubDate>
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                        <title>Smarter roles, sharper insights, and a streamlined dashboard</title>
                        <link>https://news.presspage.com/smarter-roles-sharper-insights-and-a-streamlined-dashboard/</link>
                        <guid>https://news.presspage.com/smarter-roles-sharper-insights-and-a-streamlined-dashboard/</guid><pp:caseid>711845</pp:caseid><description><![CDATA[<p>Over the past two months, we’ve rolled out a series of updates to make Presspage more efficient, more configurable, and more insightful, so you can spend less time managing and more time communicating strategically. Here’s what’s new:</p><h3>See what content drives social engagement</h3><img style="aspect-ratio:300/auto;" src="https://content.presspage.com/uploads/63/fb59a68f-3091-459f-8a27-c10d2672d512/800_chatgptimagejun23202502-44-14pm.png?x=1750682673466" alt="ChatGPT Image Jun 23, 2025, 02_44_14 PM" width="300" height="auto"><p>As of June, the Newsroom Statistics page includes a new section showing how often your articles are shared on LinkedIn, X (formerly Twitter), and Facebook.</p><p>This gives you concrete insight into what resonates with your audience. Not just in terms of views, but in terms of action. Are certain formats or headlines more shareable? Do thought leadership pieces outperform product news? This data helps you spot those patterns. It's a small addition with a big impact on editorial strategy.</p><h3>Configurable roles for Contributors and Managers</h3><p>In May, we introduced a major step towards a more flexible permission system: <strong>Configurable Roles</strong>.</p><p>Admins can now fine-tune what Contributors and Managers can do in your Presspage environment, like whether they can:</p><ul><li>Change the layout or modules on the Newsroom homepage</li><li>Add or manage tags</li></ul><p>This is one of the most-requested features, particularly around tag governance. Some teams want to lock it down to avoid clutter, others want to delegate the task. Now you choose. And this is just the beginning: we’re laying the groundwork for more granular user rights across the platform.</p><p>Let us know where you'd like to see this flexibility next.</p><img style="aspect-ratio:800/auto;" src="https://content.presspage.com/uploads/63/ec832d5c-876b-4544-a004-259c6caafca4/screenshot2025-06-23at13.54.06.png?x=1750679854521" alt="Screenshot 2025-06-23 at 13.54.06" width="800" height="auto"><h3>&nbsp;</h3><h3>A cleaner, smarter Dashboard</h3><p>And in April, we launched a full redesign of the Dashboard, focused on clarity and speed. You now get a combined snapshot of your Newsroom and Email activity at a glance. It's less clicking, more knowing.</p><p>Alongside the redesign, we also released:</p><ul><li><strong>Tag merge</strong>: Clean up your tags without re-tagging articles manually. Great for when teams consolidate or tidy up content structures.</li><li><strong>Tags Module</strong>: Now you can display the tags of each article directly on the article page, which makes content easier to explore. This is especially useful for journalists.</li><li><strong>Video durations</strong>: Videos now show their length in the Newsroom. Helpful context for your audience.</li><li><strong>Media library landing pages</strong>: You can now set a specific category as the default landing view instead of “All,” which always showed the latest additions. Ideal if you want to prioritize evergreen or themed collections.</li><li><strong>Search API</strong>: Integrate your Newsroom’s search into your broader corporate website, so visitors can find your news as easily as product pages or investor information.</li></ul><p>Each of these updates is rooted in the same philosophy: helping comms professionals work more strategically, with less friction. From tightening control over your workflows to surfacing the right insights at the right time, we’re continuing to shape Presspage as the platform that meets you where you work.</p><p>Got feedback or ideas? <a href="mailto:product@presspage.com?subject=Feedback%20on%20Presspage" target="_blank">We’re always listening</a>.</p>]]></description><category><![CDATA[Product,News]]></category>
            <pubDate>Mon, 23 Jun 2025 08:34:00 -0500</pubDate>
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                        <title>Q1 2025 Product Updates – A platform that grows with you</title>
                        <link>https://news.presspage.com/q1-2025-product-updates--a-platform-that-grows-with-you/</link>
                        <guid>https://news.presspage.com/q1-2025-product-updates--a-platform-that-grows-with-you/</guid><pp:caseid>704368</pp:caseid><description><![CDATA[<p>As communicators, your job is to stay ahead of the story and ours is to ensure nothing slows you down while you're building or protecting your organization’s reputation. That’s why Q1 2025 has been all about getting out of your way; we<span> focused on removing friction, tightening integrations, and giving you more control with less effort. Here's how.</span></p><p><span><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfFURQsdSqblyRn-QvevyA4-1edrFJxWRaW4WcW1HUsIKx3GYnIPN_NYFoRmAWWW6ObHSa4GSFd_9IptjB0jCx4DCSO-Czr22esRzYJ0SbZRaxVb-xlXrAiXH74ilndl67_FLTLlw?key=EsfgUaOf4l3q8T81oAJb9MFn" width="624" height="624"></span></p><p dir="ltr"><span>Let’s start where many of your most time-sensitive moments begin: email. Our new </span><strong>Email Template Editor</strong><span> makes it much faster to create a branded campaign. We’ve set up a solid foundation with preset header and footer blocks so you can jump straight into your message. Everything from logo placement to fonts and colors is now configurable in a few clicks. It’s simple but powerful. And most importantly, it helps you keep control over your brand, especially when speed is key.</span></p><img style="aspect-ratio:500/auto;" src="https://content.presspage.com/uploads/63/1e386265-e94f-403c-93f4-741f824124a7/1920_email-template-product-mail-2.png?x=1746092708357" alt="email-template-product-mail-2" width="500" height="auto"><p dir="ltr"><span>That same spirit of usability drove the redesign of the </span><strong>Asset Manager</strong><span>. A lot of communicators work with large screens, especially during big announcements or in crisis mode. The new layout finally makes full use of that space. Beyond just a cleaner interface, we also added smarter navigation and better visual cues. The goal is to make it second nature to manage your files and find what you need. We’ve also added support for .ics files, so your stakeholders can now add events to their calendars with a single click. Perfect for press briefings, earnings calls, or on-campus events.</span></p><p dir="ltr"><span>We know that subscribers are the long-term asset behind every great newsroom. So we’ve made the </span><strong>Subscribe module</strong><span> more versatile, with a new option to capture each subscriber’s country. This is a small tweak with a big impact if you want to localize updates or analyze your audience. You can also </span><strong>reorder your lists</strong><span> now, which gives you better control over the topics you want your audience to subscribe to.</span></p><p dir="ltr"><span>Meanwhile, for your newsroom (and article or custom pages), we’ve added a new </span><strong>Card module</strong><span>. This gives you a lot more flexibility in how you present evergreen content, use cards with images and links, make them fully clickable, or just display short bursts of text. It’s an easy way to draw attention to a report, your company strategy, or a topic you want to highlight.&nbsp;</span></p><img style="aspect-ratio:500/auto;" src="https://content.presspage.com/uploads/63/245a5c86-e3d7-477d-826d-c3b0ef3f7117/1920_card-module-product-email.png?x=1746092736020" alt="card-module-product-email" width="500" height="auto"><p><span>For those managing tags across complex content ecosystems, we’ve added two new functions to the Tags manager: a </span><strong>“Times used” column </strong>and <strong>Merge tags</strong><span>. It’s not flashy, but it’s deeply useful. You can now see how often each tag is used and click through to see exactly where it appears and better organize your tag structure. This added visibility helps you clean up outdated tags, spot overused labels, or simply find your way back to the right stories.&nbsp;</span></p><img style="aspect-ratio:500/auto;" src="https://content.presspage.com/uploads/63/a2b30157-4082-4723-9f37-f231c45db282/1920_tags-manager.png?x=1746098113447" alt="tags-manager" width="500" height="auto"><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr">&nbsp;</p><p dir="ltr"><span>Finally, our </span><a href="https://help.presspage.com/hc/en-us"><strong><u>new helpdesk</u></strong></a><strong> and </strong><a href="https://help.presspage.com/hc/en-us/sections/4404962290450-Videos"><strong><u>video tutorials</u></strong></a><span> are live. We’ve given the support experience the same design love as the rest of the platform cleaner, faster, and easier to navigate. And with short, focused videos, it’s easier than ever to onboard a colleague or refresh your own workflow.</span></p><p dir="ltr"><span>These updates span every corner of the platform </span><a href="https://help.presspage.com/hc/en-us/articles/19563594886172-Introduction-to-Presspage"><u>from Publish, to Reach, to Connect</u></a><span>​. But they all ladder up to the same goal: helping you work faster, look sharper, and stay ready for anything.</span></p><p dir="ltr"><span>Thanks for growing with us. On to Q2.</span></p>]]></description><category><![CDATA[Product,News]]></category>
            <pubDate>Thu, 01 May 2025 06:58:32 -0500</pubDate>
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                        <title>Presspage CONNECT: Seamless Media Inquiries Management</title>
                        <link>https://news.presspage.com/presspage-connect-seamless-media-inquiries-management/</link>
                        <guid>https://news.presspage.com/presspage-connect-seamless-media-inquiries-management/</guid><pp:caseid>632649</pp:caseid><pp:subtitle>SaaS Solution now available as stand alone solution</pp:subtitle><pp:boilerplate><![CDATA[<p style="text-align:justify;" dir="ltr"><span style="background-color:transparent;"><i><strong>About Presspage</strong></i></span></p><p><i>Dutch SaaS software company Presspage offers a specialised online ecosystem and standalone tools for the PR and communications industry. The system for spokespersons and communication teams is designed to optimize work processes, including managing newsrooms, distributing press releases, providing an international media database, and offering a tool for handling press inquiries called Presspage Connect. With the slogan: ‘Control your narrative. Connect with your team. Communicate to the world,’ everything is focused on better storytelling (Control), stronger collaboration (Connect), and a broader reach for your news and stories (Communicate). Presspage has been in existence for over 15 years and serves hundreds of international companies, enabling teams to work more efficiently. Their client portfolio includes, among others: Schiphol, Bayer, Lufthansa, US Cellular, Pirelli, KPN, Odido, Smart, Gore-Tex, Goodyear, NN Group, University of Manchester, and Booking.com.&nbsp;</i><span style="background-color:transparent;"><i> See also </i></span><a href="https://www.presspage.com/"><span style="background-color:transparent;"><i><u>presspage.com</u></i></span></a><span style="background-color:transparent;"><i>.</i></span></p>]]></pp:boilerplate><description><![CDATA[<p><span style="background-color:transparent;">Amsterdam, 29 May 2024 - Fast and reliable. Effective and efficient. Dutch software-as-a-service (SaaS) company Presspage has developed a sophisticated tool specifically for teams that manage intensive media relations. Presspage Connect offers a single online environment to jointly manage, coordinate, answer and even analyse the continuous flow of press inquiries. With the ability to align internally within the tool’s online environment, responses are processed flawlessly and kept in line with the company story. Thanks to the CRM and archive system, contacts, statements, and previous inquiries and answers are conveniently stored, streamlining the work of spokespeople and enhancing their success. The precursor to Presspage Connect, which was introduced in 2023 under the name 'Media Inquiries' as part of the complete ecosystem for PR professionals, is now also available as a standalone tool.</span></p><p dir="ltr"><span style="background-color:transparent;"><strong>All inquiries in one place</strong></span></p><p dir="ltr"><span style="background-color:transparent;">Presspage Connect enables teams of spokespeople to answer and process media inquiries quickly, intuitively and efficiently. Thanks to the integrated online environment, combining disjointed systems is no longer necessary, as the entire workflow occurs in one online place. The CRM function is designed to instantly build a network of media contacts. With just a few clicks, the most important and relevant contacts are selected and made accessible, while integrated AI technology ensures speed and reliability. Features like management of deadlines and the internal chat enhance synergy within the team, enabling seamless collaboration at all times, especially during busy periods.</span></p><p dir="ltr"><span style="background-color:transparent;"><strong>The perfect partner for media relations</strong></span></p><p dir="ltr"><span style="background-color:transparent;">Folkje Lips, Lead Product Manager at Presspage, about Presspage Connect: "We launched this innovative tool in 2023 to help companies within the ecosystem gain more control over their media inquiries. Based on user experiences, customer requirements and the latest technology, Presspage Connect has been further improved and expanded. Companies who are dealing with media inquiries can now use this new version and its additional features as a stand-alone tool.”&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">Jan-Willem Schalkwijk, CEO of Presspage, adds: “As far as we’re concerned, technology should ensure that you need to spend less time in front of a screen, so that you can invest more on building relationships. Thanks to Presspage Connect, you’ll never miss a press inquiry, can collaborate and consult smoothly and efficiently and position yourself as a transparent, professional and media-friendly organisation. In short: the perfect partner for media relations.”</span></p><p style="text-align:justify;" dir="ltr"><span style="background-color:transparent;">Presspage Connect can be purchased as a standalone, subscription-based tool, with prices starting from €240 per month for 2 users.</span></p><p><span style="background-color:transparent;">More information: </span><a href="https://presspage.com/media-relations-software" target="_blank">presspage.com/media-relations-software</a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Folkje Lips, Head of Product, Presspage]]></pp:quotename>
                    <pp:quotetext><![CDATA[“We launched this innovative tool in 2023 to help companies within the ecosystem gain more control over their media inquiries. Based on user experiences, customer requirements and the latest technology, Presspage Connect has been further improved and expanded. Companies who are dealing with media inquiries can now use this new version and its additional features as a stand-alone tool.”]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Ashley Serrate, Vice President, NewmanPR]]></pp:quotename>
                    <pp:quotetext><![CDATA[“Inquiries have transformed our overall media request review process. With everything in one place, it’s so much easier to manage and track our communications. The streamlined system has made our team more efficient and coordinated.” &nbsp;&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Jan-Willem Schalkwijk, CEO, Presspage]]></pp:quotename>
                    <pp:quotetext><![CDATA["As far as we’re concerned, technology should ensure that you need to spend less time in front of a screen, so that you can invest more on building relationships. Thanks to Presspage Connect, you’ll never miss a press inquiry, can collaborate and consult smoothly and efficiently and position yourself as a transparent, professional and media-friendly organisation. In short: the perfect partner for media relations."]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[News,Product]]></category>
            <pubDate>Wed, 29 May 2024 01:59:00 -0500</pubDate>
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                        <title>&#039;But you already have a CRM!&#039;</title>
                        <link>https://news.presspage.com/but-you-already-have-a-crm/</link>
                        <guid>https://news.presspage.com/but-you-already-have-a-crm/</guid><pp:caseid>612386</pp:caseid><pp:summary><![CDATA[<p><span style="background-color:transparent;"><i><strong>We spent over a year rebuilding a product we already had: a Contact Relationship Management system for PR and IR professionals. And we’re very happy that we did. Why did we make that decision?</strong></i></span></p>]]></pp:summary><description><![CDATA[<h3 dir="ltr"><span style="background-color:transparent;">Technology developments</span></h3><p dir="ltr"><span style="background-color:transparent;">Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. We are far beyond all the growing pains of a startup and don’t need to compromise on quality or security.&nbsp;</span></p><p><span style="background-color:transparent;">One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. This makes the technology market a very exciting space: who would have thought, five years ago, that </span><a href="https://www.presspage.com/news/your-personal-ai-assistant-in-pr-technology/" target="_blank"><span style="background-color:transparent;"><u>we could let AI help us draft replies to inquiring journalists today</u></span></a><span style="background-color:transparent;">? But this also means that <strong>all the technology you wrote yesterday, would be better technology if you’d write it today</strong>.</span></p><img src="https://content.presspage.com/uploads/63/9b5223a4-96ff-42df-b906-3f6c34f2162b/1920_crm-building.png?10000"><p dir="ltr"><span style="background-color:transparent;">Is that a problem? Usually not. If software solved an issue yesterday, it doesn’t matter if a slightly more modern approach would solve it again today, but with a slighter cleaner code base. The end result is the same, the user is satisfied, the issue is still solved.&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">However: if the old approach is blocking you from innovating, because the old technology doesn’t allow you to adopt newer practices that solve new problems, then an ambitious company such as Presspage does have a problem. And that was our issue with the old CRM.</span></p><h3 dir="ltr"><span style="background-color:transparent;">Unlocking innovation in Media Relations</span></h3><p dir="ltr"><span style="background-color:transparent;">Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. We believe that standing out from the crowd is crucial when it comes to your relations with the media and your investors. Moreover, meaningful connections based on values such as reliability, mutual interests, transparency, responsiveness and consistency will make you a valued and reputable partner for the media and for investors.&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">Our “old” CRM solved many issues for PR and IR professionals, such as managing their contacts, creating distribution lists, subscription management and showing engagement statistics. To give an indication: The contacts of our top 15 CRM using customers received on average 13 emails sent from our systems from the company, with a high of 187 emails and a low of 3 emails per year.&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">However, to achieve our mission, we wanted to be able to do more than that. We wanted to tackle the issue of having to do double work in different local teams. Be able to support and track more engagement with journalists. Do easier mass contact management. Pitching. Insights and recommendations about engagement, interests, inquiries. And at the same time get more mundane tasks out of the way of PR and IR specialists, so they can focus on human relations. And those things were hard, if not impossible, to accomplish on our old CRM system.</span></p><img src="https://content.presspage.com/uploads/63/77ff74db-b8c7-452f-adaa-9b41152397f0/1920_crm-gif.gif?10000"><p dir="ltr"><span style="background-color:transparent;">So that’s why we rebuilt our CRM, with the future of Media Relations in mind. A huge endeavour, where every feature had to be rebuilt. Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind. For instance: if somebody shares a distribution list with another team, should this team then also be allowed to add contacts from that list to other, non-related lists? (The implemented answer is: it depends).</span></p><p dir="ltr"><span style="background-color:transparent;">Once we figured it all out - with the huge help of our customers who showed us their preferred workflows, their wishes and their limitations - we were extremely happy with the result. We are now able to innovate on Media Relations faster than ever before. And this will become apparent very soon in our upcoming Product Releases.</span></p><p><span style="background-color:transparent;"><i>One major step in the CRM rebuilding process was the migration of all our customers from one system to another. If you would like to read more about that, </i></span><a href="https://www.presspage.com/news/technical-blog-how-to-migrate-1-million-journalists/" target="_blank"><span style="background-color:transparent;"><i>you can find our behind the scenes blog here</i></span></a><span style="background-color:transparent;"><i>.&nbsp;</i></span></p><p dir="ltr"><span style="background-color:transparent;">If you’re curious what Presspage’s CRM and Media Relations involve, </span><a href="https://www.presspage.com/news/elevating-media-and-investor-relations-with-presspage/"><span style="background-color:transparent;"><u>read about it here</u></span></a><span style="background-color:transparent;"> or reach out to us for </span><a href="https://www.presspage.com/request-demo/" target="_blank"><span style="background-color:transparent;"><u>a demo</u></span></a><span style="background-color:transparent;">. If you have any questions or suggestions for our CRM, </span><a href="https://www.presspage.com/contact/" target="_blank"><span style="background-color:transparent;"><u>please reach out as well</u></span></a><span style="background-color:transparent;">!</span></p>]]></description><category><![CDATA[News,Product]]></category>
            <pubDate>Thu, 30 Nov 2023 01:59:46 -0600</pubDate>
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                        <title>Elevating Media and Investor Relations with Presspage</title>
                        <link>https://news.presspage.com/elevating-media-and-investor-relations-with-presspage/</link>
                        <guid>https://news.presspage.com/elevating-media-and-investor-relations-with-presspage/</guid><pp:caseid>582282</pp:caseid><description><![CDATA[<p dir="ltr"><span style="background-color:transparent;">In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. But this requires more than just adding your article to the sea of content, no matter how good it may be. Building strong relationships with journalists and investors is crucial to capturing their attention, sparking their interest and fostering engagement. And establishing meaningful connections goes beyond casual networking or sharing a drink after an event (although we won't argue that this can be highly effective). Just like in personal relationships, authentic, transparent, responsive, reliable, and trustworthy interactions form the foundation of successful business relationships. To make a lasting impact, you need to share information that truly interests your audience. Additionally, you should avoid spamming, and deliver transparent and timely communication consistently. Responsiveness is key, so you don't overlook valuable inquiries or miss the opportunity to engage with your contacts effectively.</span></p><img src="https://content.presspage.com/uploads/63/52cfb1d2-2e98-4d04-984f-2c97a8ed4448/1920_group2692.png?10000"><h3 dir="ltr"><span style="background-color:transparent;"><strong>Presspage's CRM Solution</strong></span></h3><p dir="ltr"><span style="background-color:transparent;">At Presspage, we understand the importance of these relationships, and we are continuously dedicated to revolutionizing and improving your media and investor relations. Presspage's new CRM is a comprehensive contact relationship management system that streamlines the management, targeting, and engagement of your press and investor relations. Most importantly, our CRM seamlessly integrates with the entire Presspage product suite, eliminating the need for multiple disjointed, siloed tools and ensuring an optimized experience.</span></p><p dir="ltr"><span style="background-color:transparent;">With a deep understanding of communications teams' workflows and the pressures they face, the Presspage team has crafted a CRM that caters to your specific needs, enabling you to work efficiently amidst internal and external stakeholders.</span></p><p dir="ltr"><span style="background-color:transparent;">These are a few of the benefits of using the Presspage CRM for your media and investor relations:</span></p><h4 dir="ltr"><span style="background-color:transparent;"><i>Efficiency And Ease Of Use</i></span></h4><p dir="ltr"><span style="background-color:transparent;">Entering and updating contact information can be time-consuming and prone to errors, causing frustrations and hindering productivity. Our new CRM is designed with the latest insights in intuitive and neuro design, revolutionizing contact management. It provides you with an array of cutting-edge features to enhance efficiency and ease of use. You can update and manage your contact database effortlessly, leveraging time-saving functionalities such as autosaving, live searching, modal locks to prevent accidental clicks, smart sorting, and filtering.</span></p><h4 dir="ltr"><span style="background-color:transparent;"><i>Customizable To Your Specific Needs</i></span></h4><p dir="ltr"><span style="background-color:transparent;">The contact database system is highly customizable, offering numerous fields to enrich data, including custom fields tailored to your unique requirements. This makes it easy to collaborate between team members or across departments, as all the data can be captured centrally in an organized manner.</span></p><h4 dir="ltr"><span style="background-color:transparent;"><i>Collaborating globally and locally</i></span></h4><p dir="ltr"><span style="background-color:transparent;">Sharing functionality for contacts and lists across all your global and local Presspage accounts enables seamless collaboration on contact management within multinational companies, ensuring compliance with data privacy legislation and eliminating duplicate work across teams. This feature enhances the accuracy of your databases and boosts productivity.</span></p><h4 dir="ltr"><span style="background-color:transparent;"><i>Unique Inquiries Management</i></span></h4><p dir="ltr"><span style="background-color:transparent;">Automatically centralizing inquiries from journalists and investors within Presspage's Inquiries system ensures you never miss a question, providing consistent and reliable support. Collaborative features, notifications, and deadline management help you exceed expectations, and if you need assistance with your tone of voice, our AI copilot can suggest answers.</span></p><h4 dir="ltr"><span style="background-color:transparent;"><i>Engagement Analytics</i></span></h4><p dir="ltr"><span style="background-color:transparent;">Presspage CRM's rich analytics provide insights into the level of engagement each contact has had with your content, offering valuable information on how to approach them and which topics resonate with them.&nbsp;</span></p><img src="https://content.presspage.com/uploads/63/bf755a17-a2e9-47ae-8f8a-37096baa6962/1920_group2691.png?10000"><h4 dir="ltr"><span style="background-color:transparent;"><i>Targeting the Right Audience with Precision</i></span></h4><p dir="ltr"><span style="background-color:transparent;">Segmentation capabilities empower you to create both broad and niche distribution lists from your “owned” contacts, which seamlessly integrate with Presspage Email campaigns. To maximize the impact of your communications, our CRM furthermore offers advanced targeting capabilities. With access to our database of over 1.2 million journalists, all vetted by our research team and GDPR compliant, you can precisely identify journalists in your region, interested in your specific topic. Utilize our fine-grained filtering system to refine your audience selection, avoiding a scattergun approach and increasing your chances of success.</span></p><h4 dir="ltr"><span style="background-color:transparent;"><i>Effortless Subscription Management</i></span></h4><p dir="ltr"><span style="background-color:transparent;">Streamline your newsletter subscriptions with the Subscription Module on your Presspage Newsroom. Allow your audience to subscribe themselves, empowering them to choose the newsletters that align with their interests. Create multiple newsletters for different target audiences, and seamlessly add subscribers to your "owned" contact database, ensuring you have a comprehensive view of your engaged contacts.</span></p><h3 dir="ltr"><span style="background-color:transparent;"><strong>Elevate Your Media and Investor Relations Today</strong></span></h3><p dir="ltr"><span style="background-color:transparent;">Presspage empowers you to take your media and investor relations to new heights. From efficient contact management and segmentation to centralized inquiry handling, rich analytics, collaborative features, precise targeting, and streamlined subscription management, our CRM is a game-changer for communications teams. Join us and unlock the true potential of your media and investor relations. Discover the power of Presspage and revolutionize your communications today!</span></p><p dir="ltr"><span style="background-color:transparent;">To learn more about Presspage and explore its functionalities, </span><a href="https://www.presspage.com" target="_blank"><span style="background-color:transparent;">visit our website&nbsp;</span></a><span style="background-color:transparent;"> or </span><a href="mailto:sales@presspage.com?subject=I%20want%20to%20learn%20more%20about%20Presspage"><span style="background-color:transparent;">contact our team directly.</span></a></p>]]></description><category><![CDATA[News,Product]]></category>
            <pubDate>Tue, 25 Jul 2023 03:26:55 -0500</pubDate>
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                        <title>Your personal AI assistant in PR technology</title>
                        <link>https://news.presspage.com/your-personal-ai-assistant-in-pr-technology/</link>
                        <guid>https://news.presspage.com/your-personal-ai-assistant-in-pr-technology/</guid><pp:caseid>564703</pp:caseid><pp:subtitle>March 14, 2023: From the Product Cockpit of Presspage</pp:subtitle><description><![CDATA[<p dir="ltr"><span style="background-color:transparent;"><i>We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. We are excited about the language capabilities of the current generation of AI. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better.&nbsp;</i></span></p><img src="https://content.presspage.com/uploads/63/bf812116-eed1-4278-938f-82acb131a57b/1920_aiblogimage2.jpg?10000"><p dir="ltr"><span style="background-color:transparent;">AI has long been a promising development, but not very tangible for the larger public. The launch of ChatGPT in November ‘22, an AI chat interface that is optimized for human interaction, changed this. Suddenly, the potential of AI was visible for everybody.</span></p><h4 dir="ltr"><span style="background-color:transparent;"><strong>AI frenzy</strong></span></h4><p dir="ltr"><span style="background-color:transparent;">Of course the sudden attention spurred companies to think and communicate about ways to incorporate AI in their service, genuinely interested in the value it could bring, or simply hoping to ride along with the market attention.&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">At Presspage, we are generally interested in everything that could potentially deliver value for our customers, but wary of riding empty trend waves. So when ChatGPT released its API - late February 2023 - we tested the waters. What struck us immediately, was the ease of use and its almost human sense of language. It wasn’t something that needed a lot of knowledge or explanation. This, in theory, would fit very well with the intuitive user experience on our platform.</span></p><p dir="ltr"><span style="background-color:transparent;">We were impressed. But we also found numerous reasons not to cheeringly hand over <strong>all </strong>communications responsibilities to AI. The most obvious one: AI is not always getting its facts straight. Twitter is filled with hilarious examples of AI errors and fake news. More subtle, but therefore harder to mitigate, is its lack of intuitiveness, a broader context-awareness of your organization, the society and sentiment and a certain authenticity, which are all necessary ingredients to make a communications strategy a success, and a piece of content spot-on.&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;"><i>Open door alert: AI is not human and therefore lacks the human touch.</i></span></p><img src="https://content.presspage.com/uploads/63/fa63ccc8-f326-4903-aec9-e5040cfbe8ec/1920_screenshot2023-03-14at17.06.00.png?10000"><p><span style="background-color:transparent;">But to return to our initial enthusiasm: conversational capabilities in different tonalities and languages is something AI, more specifically ChatGPT, does remarkably well. So we focused on that. What could we do to help customers with this strong feat of AI?&nbsp;</span></p><h4 dir="ltr"><span style="background-color:transparent;"><strong>Introducing your Personal Assistant in inquiries from the media</strong></span></h4><p dir="ltr"><span style="background-color:transparent;">One of the areas that we have seen our customers spend a lot of time on, is the </span>one-to-one<span style="background-color:transparent;"> communications with journalists. This is why we introduced our Inquiries solution in September ‘22. At the moment, this solution smoothes out the whole process <strong>around</strong> answering the journalist: logging, remembering, reusing, analyzing etc. But next on our roadmap is taking it one step further: to also reduce the amount of work on the primary task: to actually <strong>answer</strong> every inquiry individually.&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">And that’s where we decided to first introduce AI, as your <strong>personal language assistant.</strong>&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">Instead of typing the whole answer, including all the formalities, you just have to jot down a list of bullets with all the facts you want to share with the journalists. Clicking on the AI button will then generate a complete answer, already in </span>email style<span style="background-color:transparent;">. Depending on the type of relationship you have with a journalist, you can then choose to make your reply more formal or more friendly, just by clicking the AI button again. Moreover, your AI assistant speaks 90+ languages! So you can choose to communicate in any language of your choice.&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">When using AI like this, a communications specialist will spend less time on every individual request, while still keeping the conversation personal and factually correct. Leaving more time for a proactive communications strategy.&nbsp;</span></p><h4 dir="ltr"><span style="background-color:transparent;"><strong>AI and communications professionals going forward&nbsp;</strong></span></h4><p dir="ltr"><span style="background-color:transparent;">The core of everything we do at Presspage boils down to ‘<strong>less tech, more touch</strong>’. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually<strong> a must have</strong>. A company needs their corporate communications team to spend their full potential, to have the biggest positive impact on company goals and reputation.</span></p><p dir="ltr"><span style="background-color:transparent;">The current generation of AI already provides a perfect assistant to help you deal with some essential, but very time-consuming parts of your job. We are curious to see what its next generations will bring. Without ever compromising on authenticity, creativity or simply the truth, we will keep stretching new AI capabilities to its limits, to see what value it can potentially hold for our customers. As a company full of nerds, we have already written rap-style recipes, requirements and documentation with it. If we see a way to responsibly integrate AI with other parts of our solution, we won’t hesitate.&nbsp;</span></p><p dir="ltr"><span style="background-color:transparent;">Do you have any suggestions for us? </span><a href="https://www.presspage.com/contact/" target="_blank"><span style="background-color:transparent;">Feel free to reach out</span></a><span style="background-color:transparent;"> and tell Folkje, our lead product manager. She would love to hear your thoughts.</span></p><h2>Want to try our personal AI assistant yourself?</h2><p><span style="background-color:transparent;">To find out why Presspage is crucial to the success of your communications , </span><a href="https://www.presspage.com/request-demo"><span style="background-color:transparent;"><u>book a personalized demo now</u></span></a><span style="background-color:transparent;">.</span></p>]]></description><category><![CDATA[News,Product]]></category>
            <pubDate>Wed, 15 Mar 2023 03:39:33 -0500</pubDate>
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